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Tim McQuillen Founder and CIO
March 31, 2008
Has the whole world gone mad…we sure hope so (sort of)
I read an article today about how email addiction can be a sign of mental illness. This was certainly an interesting article that I enjoyed for several reasons:
- It shows that people are relying more on email communications than ever before as a means of keeping in touch
- It showcases the importance of the right message at the right time (quality of the message not quantity of messages)
- I think Frank and I picked the right business to be in!
In all seriousness, mental illness of any kind is tragic. However, the article does demonstrate the impact the email has on our everyday lives. I can tell you first hand that email is addictive. While I don’t personally experience withdrawal symptoms when I'm away from email, I am usually glued to my mobile device, and I am always online. Mental illness aside, the article reinforced my belief that email is never a game of “more is better.” Content is king, but it has to be meaningful and sent to the right audience. Otherwise, it’s just a bunch of data moving from one hard drive to another.
Posted by: Tim McQuillen at 4:20 PM
Categories: Experience , Trends , fun stuff
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