Vice President of Marketing Services
As StrongMail's Vice President of Marketing Services, Kara Trivunovic is responsible for managing StrongMail's New York-based marketing services and its full suite of multi-channel strategic, creative and implementation services. Prior to joining StrongMail, Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization acquired by StrongMail in May 2009.
Over the course of her 12-year tenure as a marketing professional, Kara has become a fixture at email marketing events and in industry publications. Working with a number of Fortune 500 and Fortune 1000 organizations, Kara has had the opportunity to conceptualize and implement new and innovative email programs, optimize contact strategies and develop staffing and budget plans. Kara is actively involved in programmatic email development, execution and strategy, where she brings a unique industry perspective having worked on the client, agency and provider side. Kara holds a BS in Marketing from Purdue University.
- > Parenting Advice For Email Marketers
- > Email Subject Lines...Say What?
- > March Madness Sweet 16: Your Email Testing Brackets
- > Three Big Data Strategies for Email Marketing
- > Is Your 'Do Not Reply' Email Address Sending the Right Message?
- > Could Your Email Program Benefit From A Diet?
- > To Send or Not to Send an Email... That is the Question
- > If Dr. Evil Were An Email Marketing Consultant
- > What I Learned About Email From My 91-Year-Old Uncle
- > Email Auto-Filtering - What's a Marketer to Do?
- > What is the best way to integrate my email marketing campaigns with social media?
- > Good Morning Email Deals!
- > The ABCs Of Email Marketing
- > The Past, Present and Future of Email as a Channel
- > Learning From 'The Break-Up': 4 Steps to Better Customer Relationships
- > Closeness, Not Costumes: Building Successful Marketing Partnerships
- > The Email Marketer's Letter To Santa
- > Taking Your Email on the Road
- > Is Big Data the New Email Marketing Catchphrase?
- > Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?
- > Where Have All the Control Groups Gone?
- > Did Your Email Have A Wardrobe Malfunction?
- > Learn About HTML Code To Understand What's Possible In Email
- > Owning A Moment In The Inbox
- > Email Strategies That Get Attention
- > Plug it. Stick it. Rock it.
- > Email Marketing, Forrest Gump-Style
- > The power of integration: Making email marketing work with social media marketing
- > Is Your Email Success Attribution Wishful Thinking?
- > Is There Such a Thing as Over-Integration for Your Email Program?
- > How to Make the Most of Email Marketing Conferences
- > Integrating Pinterest into Your Email Marketing
- > The Power of Integration. Making Email Marketing Work with Social Media Marketing
- > Is Google in Bed with Email Marketing?
- > Mastering Email Marketing Measurement and Attribution - Beyond the Open Rate
- > Email Marketing Secrets Revealed
- > The Five Cardinal Rules of Targeted Email
- > Timeless Email Marketing Quips from the White House
- > Kick-Ass Subject Lines and How to Write Them for Your Email Campaigns
- > Travelocity win-back email campaign takes the Gold Prize for "Best Promotional Email or Campaign" at MarketingSherpa Email Awards 2012
- > 3 Tips for Removing "Do Not Reply" From Your "From" Address
- > Are You On The Mobile Email Marketing Train?
- > What Can An Email Service Provider Do For You?
- > StrongMail Weekly Email Marketing Tips: Segment Your Audience
- > Email Marketing Trends
- > Email Marketing at Its Best: Breakthrough Emails
- > Breakthrough Emails: The Best in Email Marketing
- > Get Better Email Marketing Results Today: 10 Tips
- > Transactional Email Improves Email Marketing Results
- > Facebook Messages News…Satan or So What?
- > Measuring the Value of Your Email Marketing Programs
- > Email Marketing: It's All About the Metrics
- > What is the difference between social programs and socialized email?
- > Addressing Email Recipients Based on Customer Life Cycle
- > Who needs Subject Lines...?
- > Why? Because I Said So.