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Maximizing Deliverability

Spencer Kollas Director of Deliverability Services

Couple of ISP announcements


In the last week or so both AOL and Yahoo have publicly made what some would consider big announcements.

Last week AOL officially announced that they are going to be implementing DKIM in the next couple of months as a part of their reputation calculations. As part of the industry group that helped put DKIM together and write the specs for this authentication method--this is great news for not only StrongMail but the industry as a whole.
According to AOL the main benefit of DKIM is flexibility and portability that’s just not there with just looking at the IP. So for shared IP’s they can look at the mail stream specifically. Provides infrastructure flexibility/portability it’s better for moving to new IP’s, reputation goes.

As for Yahoo!, they announced yesterday that they have partnered with Return Path to use their Sender Score Certified program as part of their reputation calculations. What does this mean, well we will have to wait and see exactly how this could affect their whitelisting procedures or any other filtering processes that they might use the SenderScore for. Stay tuned for any updates as they come.

Posted by: Spencer Kollas at 9:34 AM
Categories: AOL, Sender Score, Yahoo, deliverability, reputation

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