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Over the years I have seen the role of deliverability experts change and grow. When I first started it was mostly around getting customers to set up authentication, setting up whitelists and feedback loops, understanding bounce codes and making sure clients knew what they need to do in order to get into the inbox. Recently I have noticed an interesting trend in the deliverability space. More and more of the deliverability experts are also becoming privacy experts as well. In fact some of my peers have moved into a strictly privacy focused role, with very little time spent on email deliverability. While I understand that these two fields have a good amount of overlap, I am just wondering if these folks are unique by crossing over or if this is a trend that the industry should plan for.

I have my own opinions on this matter but for all the email marketers out there, my question is easy—do you expect your ESPs deliverability team to also consult with you on privacy related issues?

I look forward to hearing as much feedback on this as possible.