Blogs
Maximizing Deliverability
Spencer Kollas Director of Deliverability Services
January 10, 2008
Debunking Deliverability Rates
Since entering the email marketing business several years back, I have seen and heard a lot of interesting things. One of the more interesting topics that comes up fairly often revolves around various ESPs not being completely honest about their delivery rates. While the issue comes up pretty frequently, I have never seen anything that proves it.
I was recently working with a client that had just installed their StrongMail system, and they were seeing around a 90% delivery rate. For most clients, I shoot for 95% or higher, so we were trying to figure out what we needed to do to bump this up. On top of everything, the client had numbers from their old ESP that said that they were getting a 96.5% delivery rate. So what could be the cause of this 6.5% difference if they are sending the same type of messages to the same list?
Those who know me, know that I can’t stand being out done by my competition. So needless to say, I did some serious digging to find out what could be happening. After a lot of research and banging my head against the wall, I finally got my hands on some of the reports for the mailings from their former ESP.
Come back next week and find out more.
Posted by: Spencer Kollas at 10:30 PM
0 TrackBacks
Listed below are links to blogs that reference this entry: Debunking Deliverability Rates.
TrackBack URL for this entry: http://www.strongmail.com/cgi-bin/mt/mt-tb.cgi/59
Same type of messages, and the same list - but I’m assuming a new IP address is in place. Could it just be a simple case needing to build the IP’s reputation with the ISPs? Either way it will be interesting to hear what you found!
Comment by Tim – January 11, 2008 12:41 PM