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Maximizing Deliverability
Spencer Kollas Director of Deliverability Services
February 15, 2008
Yahoo latest
So a lot has happened since my last post with Yahoo. Not only have they decided not to accept Microsoft's offer, but apparently they are looking for other ways to compete with them. I have seen a couple of stories that have stated that they are in talks with AOL. So how would this, or even a Google agreement effect your email marketing plans? Well if they were to partner up with AOL, it would probably be the best scenario possible from an email marketing standpoint. AOL and Yahoo have always been the most open with that they expect from senders and give you as much information as possible to implement best practices. Not all ISPs are as open with that they expect as these two, so if they were to partner up, one would assume that this openness would only continue. I will keep watching to see what happens but as I said last time - there are a lot of things to figure out first before it is time to start worrying.
Posted by: Spencer Kollas at 12:40 PM
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