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Spencer Kollas Director of Deliverability Services
April 1, 2008
Report Spam Button--Broken or Just Mis-understood?
A recent survey conducted by Q Interactive and MarketingSherpa found that many users are using the "SPAM" button for a number of reasons. As far as the researchers are concerned, there is a lot of confusion by the end users as to what the purpose of the button really is. Within the press release, it is reported that the definition of SPAM has changed from Unsolicited to Unwanted.
To me, they are one in the same for the end users--when I talk to people every day that are not in the email industry, they see these as the same thing. Sure they might remember that they signed up for a newsletter, but if they no longer find it useful, to them it becomes SPAM. One time at a family gathering, everyone was trying to figure out exactly what I did. I asked the question--"what do you think SPAM is?" Almost everyone told me, it is the junk I got in my inbox that I don't want. So of course I dug deeper. What if you signed up for that junk, I asked. "Then they should make it worth my while, if it isn't, then it is SPAM," they replied. So by this definition hasn't SPAM always been email that people don't want, not just what they didn't ask for?
Posted by: Spencer Kollas at 12:14 PM
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