Blogs

In an article I wrote for DM News' recently published Essential Guide for Email Marketing, I offered some advice for helping marketers measure the value of integrating social media into email marketing campaigns to drive revenue and capture new customers.

The good news is that if you have a system that can track sharing activity and conversions, you're in good shape for proving social media's value for expanding the reach of effectiveness of your email campaigns.

For more information, check out my article, "New Social Media Metrics for Email Marketing."