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Do you recall your first few weeks at your current job? Or maybe the last time you were assigned a major project at the office? There seems to always be that “Honeymoon” period at the start of each new gig. Sometimes it’s a few days. Sometimes it’s as much as a month. But, eventually, it ends. There comes a time when the “ramp-up” period expires, and your boss, peers, customers, etc., expect results – tangible progress towards a clearly define goal.

Well, that time has come for social media marketing. Marketers have spent the last few years slowly integrating the social web into their programs. The majority of early investments went to “proof of concepts,” “trials,” and other “tests” of the potential impact for social channels to enhance program performance. As 2010 rolls on, the trials, tests and POC’s have come to a close, and the results are driving increased investment in social media marketing. But these investments come with increased expectations around accountability of social channels.

StrongMail understands the marketer’s need for transparency within social programs and is thrilled to introduce Social Studio, a first of its kind platform that brings accountability to social media by providing the social media marketer with tools that track all elements of a social campaign, from multi-generational sharing to conversions – all while helping to identify and assign value to influencers within a brand’s customer database.

We all love social media, but love is not enough. Social media has to show up every day and contribute to the bottom line. The honeymoon is over, and Social Studio is here to help marketers hold the channel accountable.

Visit our Social Studio page today and register for a free 14-day trial of Social Studio. Don’t let one of the most promising new channels in the marketer’s arsenal slack off on the job!