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There's a lot of buzz around social media marketing right now, but don't let all the excitement cause you to view it in isolation of your other channels. Integrating social media marketing into your email marketing programs can be an effective way to improve their performance and expand your reach.

To find out more information on how email marketers can leverage social media, I encourage you to read my recent article in 1to1 Media, "The Top 3 Social Media Strategies Every Email Marketer Should Know."