Monetizing Social Media
July 28, 2010 | Kristin Hersant
Email marketing and
social media are by far the preferred mediums by which consumers and
brands connect and communicate. When
combined, they offer businesses more ways to interact with customers and
gain insights from these conversations to strengthen their relationships with
However, besides social media marketing and email marketing solutions, businesses increasingly need the right advice and strategies to embrace the social customer. That’s why StrongMail announced today the formation of an integrated email marketing and social CRM agency, ThreadMarketing.
This doesn’t mean that
StrongMail will suddenly become a vendor of customer relationship management
platforms. That isn’t what Social CRM is all about.
Social CRM is first
and foremost about a different perspective on client programs, customer loyalty
programs and multi-channel contact moments with the "social customer." It is
leveraging the data and insights gained from marketing activities in social
channels to build more relevant conversations that drive results.
Traditional CRM has its roots customer service. Social CRM is more of a mindset, whereby the customer
experience is placed before all else and the mentality and marketing strategy
of businesses is purely aimed at the customer, his needs, preferences and
measurable digital signals.
Social CRM: The Management of Customer
Experience is Marketing
In this view, various
forms of online marketing such as social media marketing, email marketing,
referral marketing etc. are all combined, integrated and adapted into the
buying cycle and impact customer satisfaction.
In our increasingly
social world, where the consumer uses various channels to call on peers,
influencers and communities for advice and sharing, Social CRM provides marketers with an integrated
client-oriented strategy of using data and tools to identify participative
communities and segments, honor communication preferences and meet customer needs
ThreadMarketing: an Integrated Social CRM Strategy
for an Integrated Marketing Reality
The final goal of Social CRM thus becomes a data-driven, targeted, participative, two-way and continuous interaction strategy, as personal as possible, whereby the value for the client is central to marketing. CRM becomes a never ending process of conversations, optimization and conversion, with marketers mining the data and leveraging it to improve the effectiveness of their cross-channel marketing initiatives.
That is exactly why
StrongMail has formed ThreadMarketing,
a new type of agency that empowers Fortune 2000 brands with Social CRM strategies and creative design,
while helping them make optimal use of integrated social
media marketing, email
marketing and other
Guidance to Improve Conversion, Engagement and Efficiency
Using a powerful
framework, ThreadMarketing will help you to Listen, Learn, Engage, and Influence
key consumers so you can work smarter not harder.
ThreadMarketing provides marketers with key services such
as strategic consulting, listening and monitoring, proprietary research,
segmentation strategy, data collection and surveys, databases and loyalty
engine design/development, lifecycle program development, award-winning
creative, website development, campaign execution, community management, and
innovative loyalty and participatory marketing programs that drive success.
Businesses like Castrol,
People.com and Johnson & Johnson have used this guidance to improve the
relevance and thus efficiency of their marketing strategies. Combined with the
power of our solutions, we offer you all you need to engage your customers in a more effective manor, generating impressive results.
It’s what marketers asked for. It’s what we promise with ThreadMarketing.