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Mastering Social CRM
Ryan Deutsch
Vice President of Emerging Media
Michael Della Penna
Executive Vice President of ThreadMarketing
Kristin Hersant
Director of Corporate Marketing
November 16, 2009
New Social Media Metrics for Email Marketing
In an article I wrote for DM News' recently published Essential Guide for Email Marketing, I offered some advice for helping marketers measure the value of integrating social media into email marketing campaigns to drive revenue and capture new customers.
The good news is that if you have a system that can track sharing activity and conversions, you're in good shape for proving social media's value for expanding the reach of effectiveness of your email campaigns.
For more information, check out my article, "New Social Media Metrics for Email Marketing."
Posted by: Ryan Deutsch at 9:25 AM
Categories: Best Practices , Social Media , Tips
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