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Some emailers have the luxury of having an entire month (or longer) to setup and execute their mailings. They have weeks to plan, collect, and execute. But for many StrongMail customers, there is a constant barrage of mailings happening and the staff responsible for executing them can't wait until the last minute to get all of the pieces together and hit the Launch button.

Another scenario is that emailers want the mailing to start at a particular time, but won't necessarily be at their desk (or awake) to hit the Launch button at the desired time. For folks in these two situations (and maybe you, too), the Message Studio scheduler is just what you need.

Fortunately, using the Message Studio scheduler is a breeze. Any standard or A/B split mailing can be a scheduled mailing with only a few extra clicks. For standard mailings, the work flow is identical right up until the last step, so you don't need to do anything different as you setup the mailing. For A/B split mailings, scheduling is one of the components of the mailing that you can test, so you have the opportunity to schedule the splits together or individually.

Here are some screen shots of how you can set a standard mailing and an A/B Split mailing to be a scheduled launch:

Standard Mailings

When you get to the Launch screen in the Mailings work flow, just select "Scheduled" as the Launch Type and you will be presented with a Date and Time entry field to set when to launch the mailing.

A/B Split Mailings

When you get to the Launch screen in the A/B Test Mailings work flow, just select "Scheduled" as the Launch Type for one, multiple or all of the test splits and you will be presented with a Date and Time entry field to set when to launch the mailing. For A/B Test Mailings, you can select any combination of scheduled and launch now across the splits.

It's just that easy. You may even want to use the A/B split feature of Message Studio to determine if your current send schedule is optimal for your audience. As your audience grows, the most effective day or time of launch may change so it's a good idea to check it every once in a while.