Blogs

Message Studio has an innovative feature, called Campaign Smart Lists, which allows users to manage and organize different mailing assets, including Mailings, Templates, and Targets, by Campaign. Since Campaigns in Message Studio are user-definable, you will be able to categorize your mailing assets according to your business requirements. Here’s how it works:

First, you need to define your Campaign in Message Studio. Think of campaigns as logical groupings or categories of your different mailing programs. For example, if you send out a monthly newsletter, you may want to have a campaign called "Monthly Newsletter." While setting up your campaigns, you will have the option to have Campaign Smart Lists automatically created for different mailing assets. When you save the Campaign, a new menu node called "Monthly Newsletter" will be added to all the selected assets. Campaigns are set up in the Administration module.

Next, whenever you create a new target, template mailing or other asset, you will have the option to assign a Campaign. For example, if you were creating a template for your monthly newsletter, you would select Monthly Newsletter for the campaign. This will automatically categorize this template so that any time you select the Monthly Newsletter Campaign Smart List in the menu, you will only see this and other templates that have been assigned a campaign category of "Monthly Newsletter."

Another added benefit of using Campaigns to categorize your mailing assets is that it also adds a filter when creating templates and mailings, so that only the appropriate data is shown, which enhances the user experience.

This feature was introduced in Message Studio 4.1.1. If you haven’t yet updated to this version, contact StrongMail Support to get started.