Blogs

As announced today, Message Studio now provides multiple ways for your subscribers to engage with and share your email marketing messages with their friends and networks. All of these capabilities are now standard features (that's a code word for FREE) of Message Studio and provide rich reporting and analytics so that you will clearly know what works and what doesn't.

Influencer
Influencer is a powerful viral marketing solution that enables you to extend the reach of your existing email and online marketing campaigns into Facebook, Twitter, MySpace, blogs and other social channels. Unlike typical social sharing solutions, Influencer creates an interactive experience that motivates consumers to share offers and information with their networks. See my previous post for ideas on leveraging Influencer in your online marketing efforts

Social Notes
Social Notes delivers instant social interaction into any email campaign and makes it easy for your subscribers to share branded email content across the most popular social networks, blogs and email, all while engaging in a contextual dialog.

Forward to a Friend (FTAF)
FTAF provides your subscribers with the quickest and easiest way to share your email messages directly with their friends via email. FTAF provides subscribers with direct access to their web-based address books including Yahoo!, Gmail, AOL, MSN and Hotmail and gives you visibility into your top forwarders, as well as the ability to track multi-generational forwarding.

All of these features provide marketers with the industry's most comphrehensive solutions for "socializing" their email marketing campaigns and monetizing their investment in social media.

Please send comments, questions and any feedback to me at dcormier@strongmail.com. You can also follow me on Twitter @daveacormier