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Ivan Chalif Senior Product Manager
March 26, 2008
Group Mailings by Campaign
When I travel to visit customers or get on calls with prospects, I am often asked about how to aggregate the report details for multiple mailings in Message Studio. Rolling up mailing data this way is key to evaluating how your different mailing types or mailing programs are performing at a global level or over time.
In Message Studio 4.x, there is a feature that makes it easy to roll up mailings into campaigns, which allows you to view mailing response data holistically. Setting the campaign field is not required when setting up and launching mailings, but if you would like to use it, here's how--
The Campaign report looks similar to the Mailing report, but allows you to view the both the aggregate information and the individual mailing data. If you see something interesting at the mailing level, you can easily jump to the report for that individual mailing just by clicking on the name of the mailing. You also have ready access to the failure details for each mailing within the campaign by clicking on the failure data in the campaign report.
Campaign reports are just another way you can look at your mailing data and with Message Studio, it is easy to group mailings together in a logical way to see the macro trends instead of just reviewing each mailing in isolation.
In Message Studio 4.x, there is a feature that makes it easy to roll up mailings into campaigns, which allows you to view mailing response data holistically. Setting the campaign field is not required when setting up and launching mailings, but if you would like to use it, here's how--
- Go to ADMINISTRATION tab in the left navigation panel
- Click on CAMPAIGNS
- Click on CREATE button
- Enter a CAMPAIGN NAME and click SAVE
- Click FINISH (or close the CREATE CAMPAIGN tab)
- Repeat as necessary
The Campaign report looks similar to the Mailing report, but allows you to view the both the aggregate information and the individual mailing data. If you see something interesting at the mailing level, you can easily jump to the report for that individual mailing just by clicking on the name of the mailing. You also have ready access to the failure details for each mailing within the campaign by clicking on the failure data in the campaign report.Campaign reports are just another way you can look at your mailing data and with Message Studio, it is easy to group mailings together in a logical way to see the macro trends instead of just reviewing each mailing in isolation.Posted by: Ivan Chalif at 7:01 AM
Categories: Application , Reporting , Tracking
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