Blogs

Product Talk

Ivan Chalif Senior Product Manager

April 1, 2008

StrongMail EAS and Message Studio 4.1


Despite it being April Fool's Day, this is no joke. It's 4.1 on 4/1.

StrongMail EAS and Message Studio 4.1 are now available for download. These latest releases of the StrongMail software have a lot a great new features that will appeal to a wide range of users. Customers using Message Studio 3.2.x will be especially interested in the new Migration Tool that we have included which will make the transition from version 3 to version 4 a snap!

Here's a quick breakdown of some of the new features in each version--

StrongMail EAS 4.1

  • Overflow to Disk
    Customers can now configure their injecting applications to send SMTP messages to a StrongMail server at a high sustained rate. The StrongMail server buffers the incoming messages to disk to avoid sending server busy messages back to the injecting application. There are two modes, Memory Queue and Disk Queue, that users can choose based on their business requirements.

  • Pause/Resume Message Assembly API
    StrongMail has added the ability for applications to request that message assembly be paused temporarily but still allow the StrongMail server to continue to accept transactional mailing SEND requests and queue them up until a resume request is received. This enables users to make changes to the transactional mailing without having to shut down the entire transactional messaging process.

Message Studio 4.1

  • Transactional Mailings
    Customers now have the ability to create, manage, and test transactional mailings through the Message Studio user interface.

  • User-Defined Asset Lists
    Most menu categories now support user-defined lists. Users can select items and either right-click or drag-and-drop items into the list to create your a custom collection for browsing and organizing data.

  • Expanded External Data Sources
    This release introduces support for connecting to the following external databases: PostgreSQL, Sybase, IBM DB/2.

  • Automated Web Analytics Tags
    The Add Tracking Tags screen has been enhanced to allow users to easily add parameters to the tracking URLs that are utilized by web analytics applications. Users can create their own tags or modify the default tags for the following products: Omniture, Coremetrics, and Google Analytics. This feature works with any link-based web analytics software.

  • Target Editor Enhancements
    The Target Query editor now supports grouping terms with parentheses and allows the of deleting specific terms from a query. Additionally, a data preview button allows users to browse the values contained in a database column and select the value into the query.

  • Migration Tool
    A new migration tool enables the migration of data from existing Message Studio installations from versions 3.2.3 and 3.2.4 to version 4.1 (upgrades from 4.0 do not need to migrate any data). The migration utility is automatically invoked when you run the setup script for Message Studio 4.1 using the upgrade mode.

These are just the highlights. There's much more in each of these releases than I have room to list. If you are a current StrongMail customer, visit the Support Portal today or contact StrongMail Support to get ready for Version 4.1! If you are not a current StrongMail customer and want more information about version 4.1, contact our Sales team to learn more.

Posted by: Ivan Chalif at 6:07 AM
Categories: Application , Content , Platform , Targeting , Tracking , Transactional

0 TrackBacks

Listed below are links to blogs that reference this entry: StrongMail EAS and Message Studio 4.1.

TrackBack URL for this entry: http://www.strongmail.com/cgi-bin/mt/mt-tb.cgi/93

Leave a comment