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Product Talk
Dave Cormier Director of Product Marketing
April 23, 2009
My Fav 5 for Message Studio 5.0
I just finished two days at ad:tech SF, where I had the opportunity to talk with many customers and prospects about our newly launched Message Studio 5.0. It was great to hear the positive “buzz” about all the new features and enhancements, and I was often asked to demo the top five enhancements. With over 50 new features and enhancements to choose from, it was difficult to choose "My Fav 5 for Message Studio 5.0," but here they are:
1. Dynamic Content Testing and Preview – We have greatly enhanced our Test Mail capability to allow for easier proofing of templates and mailings that include dynamic content before launch using actual recipient data for personalization.
2. Business Intelligence Suite (BIS) – This is a must-have module for any serious marketer who cares about driving better relevancy with their campaigns. BIS allows the marketer to identify trends, anomalies and correlations in customer and response data with easy-to-use OLAP analysis, ad-hoc reporting and dashboarding tools. More information about BIS can be found here.
3. Global Search – No more hunting around to find mailing assets. Our new powerful search capability allows you to quickly find templates, targets, mailings, content blocks and other mailing assets. This is just one of the dozen or so usability enhancements that make Message Studio even more intuitive and easy to use.
4. Planning Calendar – Easily plan and navigate your mailing schedule directly in Message Studio using our Planning Calendar with day, week and month views. Future mailings appear on the calendar according to their planned/scheduled launch date. Past completed mailings are also displayed with visibility into response results.
5. Template Flow View – Now you can navigate templates and mailings by flipping through a collection of template images. This is a great way to browse through your templates and mailings visually to find exactly what you are looking for.
Customers who are interested in upgrading to the 5.0 release should contact their StrongMail Account Manager.
Please send comments, questions and any feedback to me at dcormier@strongmail.com. You can also follow me on twitter @Dave_StrongMail.
Posted by: Dave Cormier at 3:37 PM
Categories: Administration , Application , Platform , Reporting , Targeting , Tracking
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