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Dave Cormier Director of Product Marketing

September 28, 2009

Proofing Mailings That Have Dynamic Content

One of the biggest challenges marketers can face when trying to incorporate dynamic content into their mailings is proofing or testing all the different permutations of the message before launch. In Message Studio 5.0 we have greatly enhanced the Test Mail capability to allow for easier proofing of templates and mailing that include dynamic content using actual recipient data for personalization.

Follow these simple steps to proof your mailing during the creation process.

  1. Create a mailing and select your template that contains dynamic content and the target you want the mailing to be sent to.
  2. On the Test tab select the Test List that contain the recipients you want the test message(s) to be sent to. Test List are set up the same way you create Seed Lists.
  3. Select the template formats you want to proof. Test recipients will receive an individual test message for every format selected.
  4. Select the Personalization method you want to use. The Manual method allows you to manually enter in the personalization values. The Target method provides the ability to personalize the test message using attributes from selecting individual recipient records from the target. Personalization can be simple token replacement or complex rules-based dynamic content.
  5. Select the Send Test Mail button to send a test message via email or alternatively select Dynamic Preview to view the personalized test messages on-screen. A test message will be automatically created for every selected recipient and format combination.

So give it a try today and send your comments, questions and any feedback to me at dcormier@strongmail.com. You can also follow me on Twitter @daveacormier.


Posted by: Dave Cormier at 2:10 PM
Categories: Content

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