Blogs

Coldwell Banker has a pretty solid resource center built around the MLS & Outlook. Would you say that larger residential and commercial real estate companies would be good prospects for your company?

Jackson, thanks for visiting my Blog.

The short answer is yes—any enterprise that values e-mail, whether marketing or transactional in nature, is a good prospect for an on-premise email solution. Businesses want to better leverage their email and messaging so they may interact with their customers more efficiently. We’re finding that more and more companies are taking e-mail in-house because of the reduced cost, ROI, integration with business systems, data security and most importantly, total control. Feel free to email me directly if you have any other questions: scece@strongmail.com

The SPAM volume figure you cite is staggering. I run a technology company that relies in part on email as a delivery channel. It's clear that a lot of legitimate email is being overlooked or filtered out due to the Spam volume - it happens in my own in box. Two questions;

If no one responds to the spam - what is their economic incentive for spammers to continue? and

Why hasn't the HTML email infrastructure been overhauled? We are all operating on email dirt roads built 25 years ago -seems like we need email more than ever today yet the technology infrastucture for email is not keeping up forcing everyone to become more restrictive in their email practices - image blockers, spam filters, etc - some corporations still have text only email. It's a mess.

Wayne,

Thanks for visiting my blog.

Believe it or not, people do respond to SPAM, that's why the practice still exists. Since a very small number of receivers do respond to SPAM, it becomes a numbers game. Here's a hypothetical example: a spammer sends 500,000 emails with success rate of .001%. In order to increase their revenue and success rate, spammers conclude that they should send more messages. A .001% success rate on 10,000,000 emails sent is more lucrative than a .001% success rate on 500,000 emails sent. The economics are appealing: often spammers are not even paying for bandwidth, but rather using networks of malware-infected PCs known as Botnets. So with the low (or no-cost) overhead of sending SPAM, spammers will not stop their efforts to fill your inbox any time soon. More is better--for spammers, that is.

Regarding your second question: corporations are usually slow to move on updating technologies - in fact, there are major corporations still running software programs based on obsolete programming languages (think Y2K). Many IT departments take the view that if it’s not completely and utterly broken, it’s good enough.

Forward-thinking companies that view email as a core business function realize that upgrading their email technology is a strategic advantage to their business. Improving deliverability with an on-premise scalable email delivery platform, along with email authentication and reputation services provides maximum flexibility, control and visibility into their programs. And, frankly, that's why we're in business today.

StrongMail's technology was designed to address today's sending challenges in one high-performance appliance that is optimized for high deliverability. There are two other alternatives: cobble together a custom solution, which is expensive, hard to support and lacks the flexibility to adapt to new sending parameters. The other option is to outsource, which is a costly proposition for companies that send large volumes of email. Plus, it takes the control from the marketer, introduces data security risks and makes it difficult to achieve the tight data integration that is necessary to send relevant messages.

You may want to check out our whitepaper called "Fixing the Broken Killer App," which you can download from our web site.