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Yesterday was an exciting day for StrongMail. By acquiring PopularMedia, StrongMail establishes itself as the leader in integrated solutions for email and social media marketing.

The fact that this makes us the only company that is addressing the market need for a measurable and trackable social media solution for direct marketing should come as no surprise. StrongMail came on the scene 7 years ago in the same way – that time addressing the need for powerful and reliable email delivery technology. StrongMail shook up the market up then, and we're doing it again now.

StrongMail's continued innovation has allowed us to evolve into a world-class, enterprise-grade email marketing company, and yesterday's acquisition of PopularMedia puts us at the head of the pack.

Not only has StrongMail acquired PopularMedia's exceptional technology, we have gained their unrivaled expertise in creating viral programs that drive results. PopularMedia understands what motivates people to share online, and they've developed technology and strategies that tap into those motivators. By integrating email and social media together, StrongMail now enables marketers to Identify who their key brand advocates are and re-market to them as an exclusive, powerful segment. There's no denying the impact this can have in increasing results.

In short, PopularMedia has made a name for itself by enabling global brands to fully leverage the marketing potential of social networks through viral campaigns that can be tracked, measured and optimized to maximize reach and ROI. By acquiring PopularMedia, StrongMail makes it possible for marketers to easily integrate rich social networking functionality into their email campaigns to significantly expand their reach and effectiveness.

StrongMail believes that email and social media are two powerful channels that are intrinsically linked, which is why this acquisition makes a lot of sense. Not only is email a primary driver of social networking activity, it can also play a central role in launching social media campaigns that enable companies to actually collaborate with their customers, instead of the one-way communication that is typical with most direct marketing campaigns.

This is just another step of many that will continue to push StrongMail to the forefront of digital marketing. We are excited to be able to offer this unique technology to our customers, and you can rest assured that there will be more innovations to come.