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School of Hard Knocks
Sam Cece Chairman and Chief Executive Officer
August 5, 2009
The 4 Biggest Motivators for Social Media Marketing
Last week, the E-Commerce Times ran an article I wrote entitled, “The 4 Biggest Motivators for Social Media Marketing.” The gist of the article is that simply enabling your customers to share your email newsletter, web page or promotion is not enough.
In order to fully leverage the power of social media to reach new audiences, you need to first understand what type of social motivators would prompt your customers to share something and then devise a campaign in support of it. In addition to outlining the four principal social motivators, I also talk about the importance of being able to measure the impact of a social media marketing campaign and leverage that data in future campaigns.
Bottom line: social media marketing is much more than sharing functionality. You need a well thought out strategy. You can read the article here.
Posted by: Sam Cece at 11:37 AM
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