Spencer Kollas
Director of Delivery Services
As Director of Delivery Services for StrongMail, Spencer is responsible for creating, defining and implementing cutting-edge service programs to help StrongMail's customers continue to maximize their email deliverability rates. Along with his focus on building services programs, Spencer also works closely with the product team to continually enhance the deliverability capabilities of StrongMail’s technology. Prior to StrongMail, Spencer was the Director of Deliverability for Premiere Global Services, where he helped global brands increase the performance of their email campaigns with improved inbox delivery.
As a deliverability thought leader, Spencer has provided strategic counsel to such leading brands as Travelocity, T. Rowe Price, and InterContinental Hotel Group. An active speaker and author within the industry, he actively participates in several trade organizations, including the Email Sender & Provider Coalition (ESPC), Messaging Anti-Abuse Work Group (MAAWG), and The Email Experience Council (EEC). Spencer performed his undergraduate and graduate work in communications at Florida State University.
Recent Posts:
- > My Two Pillars of Email Deliverability
- > Australian ISP BigPond moving users to Hotmail.
- > DMARC.org Introduces New Email Authentication to Combat Phishing
- > LinkedIn New Privacy Policy
- > 3 Steps to Launching a Successful Winback Program
- > Earn the Respect of Your Customers with Teamwork
- > 7 Tips for Cleaning Up Your Email Lists for 2012
- > What the FTC's ruling means for Facebook and Privacy
- > The EEC Needs You
- > Email Deliverability News: Hotmail Addresses 'Graymail,' Flags and One-Click Unsubs
View All Posts
Archived Posts:
- > Technical Issue at Charter Temporarily Hard Bounces Valid Users
- > Looking for a Delivery Support Speicialist
- > False Promises – The Myth of Guaranteed Email Delivery
- > GoodMail Shutting Down as of 2/8/11
- > Inconsistencies holding back the email industry
- > Yahoo! Changes Its Protocols for Monitoring Email Sender Reputation
- > Support Announcement: Live Update 44 is now available
- > AOL MX issues 12/21/10
- > Important Information about Google Buzz Class Action Settlement
- > Guidance On New Canadian Law C-28
- > New Enhancements to StrongDelivery tools
- > The pointless debate over defining spam
- > Recent Updates at Yahoo
- > Google makes Gmail threading a choice
- > Gmail’s Priority In-Box: Engagement More Important Than Ever to Email Delivery
- > Should the Unsub link be the only option in your email campaigns?
- > Email Marketing Metrics are important, but can they be too much?
- > Delivery Diagnostics
- > Deliverability and Privacy--one in the same?
- > Live Update 36 now available
- > Windows Live Mail Re-Invents Itself
- > ReturnPath Announcement regarding Campaign Preview and Mobile--updated 5/12/10
- > Social media marketing in 10 minutes a day
- > Live Update 35 now available
- > Fake DNSBL uncovered: nszones.com
- > Live Update 34 now available
- > MSN/Hotmail having issues 3/18/10
- > Yahoo Offically announces they will no longer support GoodMail
- > Yahoo issues 3/4--updated
- > Spamhaus releases the Domain Block List
- > Hotmail Makes announcement about partnerships
- > Updated Outlook Filters in StrongDelivery Tools
- > Social Media Reach--Quality or Quantity?
- > Yahoo Issue on 1/26 updated--again
- > Verizon goes live with GoodMail
- > Final update on SenderScore from ReturnPath
- > StrongDelivery Tools Customers need to update their seedlist
- > AOL new bounce code
- > A new and improved Sender Score for a new year
- > SpamAssassin 2010 bug issue
- > Permission vs. Request
- > Spamhaus Debuts New Blacklist to Combat "Snowshoe Spam"
- > Factors Affecting Deliverability
- > Tucows Feedback Loop Has Launched
- > New Maine law spins a tangled Web
- > Weaknesses exposed by an email scandal
- > Announcement: No More AOL Report Cards
- > Domain Reputation: What It Means for Email Senders
- > AOL Changing Mailer Daemon Error Senders
- > Message from Yahoo regarding potential issues with their FBL
- > GMail now displaying images in messages from your contacts
- > What You Gotta Get Right for Higher Deliverability
- > News from Gmail on Authentication
- > Highlights of proposed Canadian spam legislation
- > Court Orders Spammers to Give Up $3.7 Million
- > Court: IP Addresses Are Not 'Personally Identifiable' Information
- > Q Interactive Announces Acquisition of Postmaster Direct
- > Happier Holidays Begin Now
- > Verizonwireless.com has been removed from FCC Suppression List
- > Great news about DKIM
- > Outlook 2010?
- > Liberal Shift May Assure Net Neutrality
- > SORBS Blacklist shutting down
- > Canada looking at tougher SPAM laws
- > Yahoo issues fixed
- > Alltel.com no longer
- > Good Article on List Size
- > Canada Bill has Key Differences from CAN-SPAM
- > New Article from iMedia Connection
- > StrongMail Launches StrongSurvey Via New Partnership with SensorPro
- > Old Roadrunner FBL ending on 4/30
- > Spam Accounts for 94% of All Email According to Recent Study
- > Compare Campaigns in Mailbox Monitor
- > Additional Spam Filtering Checks with StrongDelivery Tools
- > Cox is live with Certified Email
- > Improve Deliverability by Getting Your Email Partners Aligned
- > Yahoo FBL is Live
- > Lycos Europe Shutting down
- > ALERT: AOL Postmaster Support down from Jan 16th - Jan 20th, 2009
- > Controversial Email Law in the UK
- > Email Data Source offering free beta trial
- > AOL Report Card Update--Part 2
- > RoadRunner FBL delayed
- > AOL Report Card Update
- > New URL for the AOL Postmaster Blog
- > Think about the entire process---please
- > Nevada to Enforce E-mail Encryption Law
- > What is really SPAM?
- > Industry News: Symantec to Acquire PC Tools
- > Roadrunner FBL changing
- > Return Path Acquires Habeas
- > An ESP Dirty Secert--Really?
- > New Yahoo domain
- > New Regs Go Into Effect July 7
- > More thoughts on CAN-SPAM changes
- > FTC comes out with updates to CAN-SPAM
- > New Filtering Parameters at AOL to Promote Good List Hygiene
- > Report Spam Button--Broken or Just Mis-understood?
- > ORDB passing false positives on purpose.
- > Yahoo FBL changes
- > Yahoo Deferrals
- > Yahoo Issues
- > Yahoo latest
- > Microsoft offers to buy Yahoo!
- > Couple of ISP announcements
- > Best Day To Send Email--Really?
- > It shouldn't take an article to know
- > Debunking Deliverability Rates 2
- > Debunking Deliverability Rates
- > List Hygiene expertise
- > The Deliverability Face Off: Reputation vs. Content
- > Introduction
