Improve Your Online Marketing
with Best Practices and Benchmarks

Educational Email and Social Media Resources

Understanding the many factors that affect the performance, delivery and analysis of your email and social media programs will enable you to drive maximum value from these two powerful channels. Whether you want to research social media marketing best practices or learn new strategies for monetizing your transactional email, the following resources will provide you with the information you need.

• Whitepapers

  This collection of in-depth papers will provide you with detailed background on the trends shaping email and social media marketing and how StrongMail is uniquely positioned to take advantage of them.

• Email Glossary

  Use this quick reference to educate yourself on the many terms used throughout the email industry.

• Delivery Guidelines & Best Practices

  StrongMail worked with MAAWG to create a comprehensive email marketing best practice guide that will help you get your email delivered today and in the future.

• Authentication Standards

  Learn more about the emerging world of email authentication, accreditation and reputation scores and StrongMail's leadership role in advancing the cause of sender accountability in email.