StrongMail Webinar Series

Get Smart About Bounce Management

Practical tips for improving your email metrics and performance

During our last webinar, "Focus: Email Metrics and Bounce Management," 650 email marketers tuned in to hear about the challenges that impede senders from trusting email metrics and exercising effective bounce management. This webinar continues the dialogue with email marketing expert Dave Lewis providing practical advice and The Motley Fool's email guru Greg Martz presenting detailed case studies that demonstrate how you can easily improve the performance of your email campaigns and drive better bottom-line results with an effective bounce management system.

The importance of a smart bounce management system cannot be overstated. It influences everything from the email metrics used to calculate success to the diagnostics needed to address deliverability problems. Understanding the nuances between different failure types, such as blocks and hard bounces, and having the tools to manage them makes it easy to accurately measure your campaign performance, keep your lists clean and improve your marketing practices.

Key things you will learn:

• How to assess a bounce management system
• How to accurately interpret bounce data and reports
• How to leverage bounce data to accurately measure campaign performance
• How to clean up your lists by understanding and properly applying bounce data
• How smart bounce management can help you identify and fix problems with your mailing practices

For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.

To access an Executive Summary of the EEC Report, "The State of Email Metrics and Bounce Management," visit www.emailexperience.org.