Archived Webinars: September 2007
Strategies for Centralizing Email
New anlayst research exposes need for centralized email to improve customer service and sales
| Event Date: | September 26, 2007, 11:00 am PT / 2:00pm ET |
| Presenters: | Tricia Robinson-Pridemore, StrongMail Systems David Daniels, JupiterResearch |
| Length: | 60 minutes |
| Files: |
This interactive webinar debuts new research from JupiterResearch and StrongMail Systems that provides valuable insight into how a centralized approach to email can streamline costs, improve service and increase sales.
Research author David Daniels will discuss the survey findings and make recommendations for maximizing the benefits of centralizing marketing, customer service and transactional email. Industry thought leader Tricia Robinson-Pridemore will round out the discussion with valuable information on the key drivers for centralization and three high-profile case studies that illustrate the benefits.
Key things you will learn:
- Current enterprise adoption, attitudes and investment in email
- Strategies for streamlining email operations and improving ROI
- How to leverage all customer data to improve service and sales
- Best practices and control mechanisms for improving deliverability
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