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StrongMail Webinar Series

Archived Webinars: April 2009

Mastering the Email Deliverability Lifecycle

Maximize your email delivery rates with proven strategies, actionable advice and real-world case studies

Event Date: April 16, 2009, 11:00am PDT
Presenters: Greg Martz, The Motley Fool, Director of Marketing Operations
Spencer Kollas, StrongMail Systems, Director of Delivery Services
Length: 57 minutes
Related: Questions & Answers from the Webinar
Archive:

When it comes to email deliverability, there isn't one thing alone that marketers can do to ensure inbox delivery. Individual elements such as authentication, reputation, data capture, list hygiene and marketing practices all affect your ability to maximize deliverability.

This interactive webinar will take you through every stage of the email deliverability lifecycle, where you will learn proven strategies and best practices for all the factors that affect delivery, and learn how one company achieved 99% deliverability by employing this methodology.

Don't miss out on the opportunity to hear the latest actionable advice and real-world case studies straight from the experts. Plus, hear answers to real-world scenarios in an extensive Q&A session.

Key things you will learn:

  • New factors affecting email delivery
  • Best practices for optimizing the email deliverability lifecycle
  • Strategies for building and maintaining your sender reputation
  • Common mistakes that jeopardize deliverability

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