Archived Webinars: March 2007
Focus: Email Metrics and Bounce Management
Challenges revealed by new eec deliverability roundtable research and how to overcome them
| Event Date: | March 27, 2007, 10:00 am PT / 1:00 p.m. ET |
| Presenters: | Dave Lewis, eec Bounce Project Co-Chair / VP of Market Development, StrongMail Systems Deirdre Baird, eec Deliverability Roundtable Chair / President & CEO, Pivotal Veracity |
| Moderator: | Jeanniey Mullen, eec Founder / Executive Director of Worldwide Email Marketing, OgilvyOne |
| Presentation: | [PDF] |
| Q&A: | [Link] |
| Archive: | [Play] or [Download] (13.7 MB / 77 min.)
Player Required for downloaded files.
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New research from the Email Experience Council (eec) reveals how conflicting industry metrics, inconsistent bounce data and definitions, and inadequate bounce management impact an email marketer's ability to execute and evaluate successful campaigns. With widespread industry confusion on these essentials, what metrics should you be using and what options are there for accurately processing non-standardized bounce data?
This webinar will answer those questions in an interactive forum featuring proven advice from three prominent email marketing experts. Listen in as we analyze the survey data and provide practical tips for mitigating these challenges through improved processes and expanded capabilities. By understanding the pros and cons of the various metric formulas and bounce management options, you can avoid common pitfalls and implement changes to maximize the effectiveness of your own programs.
Key things you will learn:
- Review of varying industry practices for calculating delivery, click and open rates
- How to avoid being misled by inconsistent metrics and bounce data
- Ways to interpret your metrics and apply them to your business
- What’s needed to accurately capture, interpret and apply bounce data
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
To access an Executive Summary of the EEC Report, "The State of Email Metrics and Bounce Management," visit www.emailexperience.org.
