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StrongMail Webinar Series

Archived Webinars: November 2009

Monetizing Social Media

Proven Strategies for Driving Revenue and New Customer Acquisition

Event Date: November 18, 2009, 11:00am PDT
Presenters: Kara Trivunovic, Sr. Director of Strategic Services, StrongMail
Matt Stewart, Marketing Associate, Zecco Holdings
Length: 60 minutes
Archive:

According to a recent Nielsen survey, 90% of global online consumers trust recommendations from people they know. As a result, social media is emerging as a powerful channel for driving new customer acquisition.

Marketers that tap into social networks to drive referral programs are seeing an exponential lift in results over non-social campaigns. By leveraging the latest technology and program strategy, marketers can easily identify and re-market to their biggest brand advocates, creating a powerful new segment that can extend the reach of existing online marketing campaigns.

It’s time to turn all the social media marketing talk into business results. In this on-demand webinar, you will hear in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.

Key things you will learn:

  • The power of social media to gain subscribers and drive revenue
  • How to integrate social media into an existing referral campaign
  • Strategies for indentifying and motivating key influencers to share
  • Real-world results from successful campaigns
  • Key success metrics and how to interpret and apply them

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