Archived Webinars: November 2009
Monetizing Social Media
Proven Strategies for Driving Revenue and New Customer Acquisition
| Event Date: | November 18, 2009, 11:00am PDT |
| Presenters: | Kara Trivunovic, Sr. Director of Strategic Services, StrongMail Matt Stewart, Marketing Associate, Zecco Holdings |
| Length: | 60 minutes |
| Archive: |
According to a recent Nielsen survey, 90% of global online consumers trust recommendations from people they know. As a result, social media is emerging as a powerful channel for driving new customer acquisition.
Marketers that tap into social networks to drive referral programs are seeing an exponential lift in results over non-social campaigns. By leveraging the latest technology and program strategy, marketers can easily identify and re-market to their biggest brand advocates, creating a powerful new segment that can extend the reach of existing online marketing campaigns.
It’s time to turn all the social media marketing talk into business results. In this on-demand webinar, you will hear in-depth case studies from multiple brands that have successfully leveraged social referral programs to acquire new customers at a lower cost per acquisition (CPA) than any other channel.
Key things you will learn:
- The power of social media to gain subscribers and drive revenue
- How to integrate social media into an existing referral campaign
- Strategies for indentifying and motivating key influencers to share
- Real-world results from successful campaigns
- Key success metrics and how to interpret and apply them
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.

