StrongMail Webinar Series

The New Era of Email Marketing

Email has entered into a new era where regulation, deliverability challenges, authentication protocols and heightened consumer expectations have changed the dynamics for safeguarding your company's brand and reputation. As an email marketer, you need to know how to overcome these challenges and take advantage of the opportunities that they present.

By adopting the right strategies and practices now, you can improve your delivery rates to the inbox and protect your company’s identity as a reputable sender. However, not doing so can negatively impact your bottom line and customer relationships – by blocking business-critical communications, reducing conversions, degrading brand perception and ultimately jeopardizing your customer relationships.

Key things you will learn:

• What’s driving the industry trend toward email accountability.
• Understanding what the true drivers of sender reputation are and how they impact your deliverability and brand perception.
• How legislative requirements and industry best practices should influence your authentication choices, registration and list management practices.
• Tips for implementing a successful email authentication programme and tools for managing your reputation.