Archived Webinars: August 2008
The On-Premise Advantage for Marketing and Transactional Email
New case studies and perspectives on insourcing business-critical commercial email
| Event Date: | August 21, 2008, 11:00 am PT / 2:00pm ET |
| Presenters: | Grace Lee, eHarmony Scott Barnett, Citrix Online Bill Wagner, StrongMail Systems |
| Length: | 54 minutes |
| Files: |
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for a more effective and economical way to improve their email programs and results. While evaluating the best approach for their business, marketers are finding that traditional arguments for insourcing and outsourcing marketing have changed due to expanded requirements and a new breed of solutions that have been developed to address them.
Hear email experts from major brands and discuss how they have taken advantage of an on-premise approach to achieve the four key benefits of insourcing: cost, control, relevancy and data security. Plus, learn email program strategies and deliverability tips in an extensive Q&A period.
Key things you will learn:
- Real-world case studies from major brands
- How real-time data integration can improve relevancy and results
- Factors that affect email deliverability and data security
- Tips for lowering costs and increasing ROI
- New deployment and service offerings for maintaining email in-house
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
