StrongMail Podcast Series
DM News Email Roundtable: September 2006
Industry Thought Leaders Provide "A Discussion of the State of Email”
DM News, the news leader in direct, database and Internet marketing, recently brought together several prominent industry thought leaders to discuss the state of email, including email accountability, sender reputation and transactional email.
Key executives from StrongMail, AOL, JupiterResearch, The Motley Fool and CheetahMail presented their insights on how and why the email channel is evolving and how accountability will change the way direct marketers use it. The spirited discussion includes a number of strategies and practical tips that marketers should consider to shore up their email practices, safeguard their reputations and ensure their continued access to this vital channel for communication and commerce.
| Moderator: | Dianna Dilworth, DM News Associate Editor |
| Contributor: | Mickey Alam Khan, DM News Editor in Chief |
| Participants: |
David Daniels, JupiterResearch Research director of CRM, retail, site operations and marketing operations Dave Lewis, StrongMail Systems Vice president of market development Greg Martz, The Motley Fool Director of new member experience Matt Seeley, CheetahMail President Charles Stiles, AOL Postmaster |
To download each podcast, right-click on the title and "Save" to your computer. For your convenience, the recording is also available in three shorter segments.
| Download
Length: File Size: |
61 mins 43 Mb |
| Download
Length: File Size: |
(Threats to the email channel; email accountability; email authentication) 18 mins 12 Mb |
| Download
Length: File Size: |
(Reputation systems; email acquisition strategies; relevancy) 24 mins 16 Mb |
| Download
Length: File Size: |
(Classes of mail; transactional email; reputation management) 19 mins 13 Mb |
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