StrongMail Webinar Series

Focus UK: Social Media Strategies for Email Marketing

Learn how to leverage social channels to drive engagement and response

As online consumers turn to communities within Facebook, Twitter and other social networks, direct marketers need to understand the opportunities and challenges these new social channels present to their online marketing programmes.

This archived webinar will present proven strategies for enhancing your email marketing campaigns with the latest trends in social networking. Discover how to go beyond "share to social" and adopt cutting edge tactics and technologies that allow you to fully leverage social media as a true direct channel.

Don't miss out on this unique opportunity to hear email experts present content strategies and case studies that showcase the power of social media and viral campaigns. Plus, hear new research on social media adoption and detailed answers to real-world scenarios in an extensive Q&A session.

Key things you will learn:

• How to leverage social media as a direct marketing channel
• Ways to measure social media activity for targeted programmes
• Content strategies and best practices for creating truly viral campaigns
• Case studies showcasing convergence of email marketing and social media
• New survey data on email marketing integration with social media

For additional information about StrongMail products, call +44 (0) 1494 435 120 or allow us to contact you by completing our web form.