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StrongMail Webinar Series

Archived Webinars: June 2009

Social Media Strategies for Email Marketing

Learn how to leverage social channels to drive engagement and response

Event Date: June 25, 2009, 11:00am PDT
Presenters: Ryan Deutsch, StrongMail Systems, VP of Strategic Services
Jim Calhoun, PopularMedia, CEO
Length: 60 minutes
Archive:

As online consumers turn to communities within Facebook, Twitter and other social networks, direct marketers need to understand the opportunities and challenges these new social channels present to their online marketing programs.

This archived webinar presents proven strategies for enhancing your email marketing campaigns with the latest trends in social networking. Discover how to go beyond "share to social" and adopt cutting edge tactics and technologies that allow you to fully leverage social media as a true direct channel.

Don't miss out on this unique opportunity to hear email experts present content strategies and case studies that showcase the power of social media and viral campaigns. Plus, hear new research on social media adoption as well as detailed answers to real-world scenarios in an extensive Q&A session.

Key things you will learn:

  • How to leverage social media as a direct marketing channel
  • Ways to measure social media activity for targeted programs
  • Content strategies and best practices for creating truly viral campaigns
  • Case studies showcasing convergence of email marketing and social media
  • New survey data on email marketing integration with social media

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