StrongMail Webinar Series

Socialize Your Email Marketing

Motivating Customers to Build Your Brand

Simply putting a share link in an email template or on a product page does nothing to motivate customers to pass along your messages to their social networks. Tapping into the power of the social web requires that you understand who your real online influencers are and what will motivate them to share your messages.

There are four social motivators that you can use to prompt your customers to act on your behalf, and this on-demand event will show you how to effectively integrate them into your email strategy. By creating new communication programs designed to leverage social networks as "accelerators," you can get consumers to engage in conversations about your brand, and ultimately become influencers.

Learn practical strategies for increasing your reach and ROI by integrating viral social media programs into your email marketing efforts. Plus, hear detailed answers to real-world scenarios in an extensive Q&A session.

Key things you will learn:

• The four social motivators that drive sharing and influence
• Content and creative strategies for making your messages viral
• Ways to identify your influencers and measure social presence
• How to establish success metrics and track your results against them
• New technologies for socializing email communications

For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.