Archived Webinars: February 2007
Transactional Email: New 2007 Research and
Practical Tips
How to transform your service-based communications into a powerful marketing channel
| Event Date: | February 20, 2007, 11:00 am PT / 2:00pm ET |
| Presenters: | Dave Lewis, StrongMail Systems Stefan Tornquist, MarketingSherpa |
| Length: | 56 minutes |
| Files: | [Play
Now] or [Download] (11.4
MB) |
Transactional email represents an unprecedented opportunity to maximize customer retention, reinforce branding and drive incremental sales. As one of your most important communication channels, you can't afford to rely on static, plain-text emails to initiate and sustain your customer relationships.
The key to leveraging your transactional email successfully comes down to being able to insert relevant content into a well-designed email that engages the customer. This is supported by new consumer research from MarketingSherpa, which suggests that execution significantly impacts whether you receive a positive or negative response.
This interactive webinar will provide you with practical tips and best practices for implementing a successful marketing program around transactional email and a sneak preview of this brand new research conducted by MarketingSherpa.
Key things you will learn:
- Prerequisites for implementing an effective transactional email program
- Real-world benefits of adding marketing and branding to transactional email
- Consumer email use and popularity of transactional email
- CAN-SPAM requirements and best practices for implementation
- Consumer reactions to varying ratios of marketing and transactional content
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
