Archived Webinars: October 2008
Monetizing Transactional Email: New Analyst Research and Practical Tips
Leverage trend data and expert advice to drive added revenue from service-based messages
| Event Date: | Wednesday, October 22, 2008, 8:00am PT / 11:00am ET |
| Presenters: | David Daniels, JupiterResearch Ryan Deutsch, StrongMail Systems |
| Length: | 70 minutes |
| Files: |
Transactional email consistently generates higher open and click-through rates than traditional email marketing efforts, making it one of the most effective channels for reaching and influencing an engaged customer. However, new survey data from JupiterResearch exposes technical and process deficiencies that limit a company's ability to fully leverage transactional email for revenue and brand-building purposes.
In this interactive webinar, JupiterResearch analyst David Daniels will present the findings from this latest research, including the trends, technical factors and strategies that companies can take advantage of to implement the most effective marketing program for transactional email. Additionally, email marketing expert Ryan Deutsch will discuss practical tips and best practices for integrating promotional messages that drive incremental revenue while meeting CAN-SPAM compliance and customer expectations.
Key things you will learn:
- Current industry adoption of transactional email for marketing purposes
- Percentage of revenue driven by transactional messages
- Technical and operational requirements for improving efficiencies
- Strategies for generating revenue and achieving CAN-SPAM compliance
- Best practices for program design and implementation
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
