Archived Webinars: May 2008
Maximize Email Marketing Results with Web Analytics
Strategies for leveraging web analytics to create effective customer-centric email marketing campaigns
| Event Date: | May 28, 2008, 11:00am PDT |
| Presenters: | Ivan Chalif, StrongMail Systems Christopher Parkin, Omniture |
| Length: | 61 minutes |
| Files: |
If you don't know what happens after a customer clicks through from an email promotion, you will never know the true success of a campaign, nor will you be able to capture vital information for future re-marketing efforts. Web analytics integration with your email marketing application provides you the type of consolidated reporting across email and web site activity that you need to deliver effective 1-to-1 communications.
This on-demand webinar will show you how to improve your email programs by leveraging web analytics data to send highly relevant and targeted messages based on a closed-loop view of your customers. From the trends driving web analytics integration and tips for getting started, to strategies for maximizing your results, you will receive actionable advice for taking your email programs to the next level.
Key things you will learn:
- Web analytics and email integration trends
- Practical tips for developing an effective integration plan
- Recommendations for identifying the type and frequency of tracking data
- How to leverage web analytics to measure the full impact of email campaigns
- Effective email re-marketing programs based on visitor demographics, behavior and preferences
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
