StrongMail Email Marketing and Social Media Webinar Series

Email Authentication for Marketers:

Key strategies for protecting your company’s brand and reputation

As a marketer in charge of safeguarding your company's brand and reputation, you can't afford to overlook email authentication's role in helping you achieve that objective. And there is no time to waste - the major ISPs are already checking for authentication and filtering email accordingly.

Adhering to the right email authentication strategies and practices can improve the delivery rates to the inbox and protect your company's identity as a reputable sender. Not doing so can negatively impact your bottom line and customer relationships - by blocking business-critical communications, reducing conversions, degrading brand perception and ultimately, jeopardizing your customer relationships.

Fortunately, implementing the right authentication strategies and practices isn't difficult, and these prominent industry thought - leaders will show you how.

Key things you will learn:

• What's driving the industry trend toward email accountability.
• How CAN SPAM requirements and industry best practices should influence your authentication choices, registration and list management.
• How to pick the right authentication level to protect your brand.
• Understanding what the true drivers of reputation are and how they impact your deliverability and brand perception.
• Tips for implementing a successful email authentication program and tools for managing your reputation.

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.