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StrongMail Email Marketing and Social Media Webinar Series

Archived Webinars: September 2007

Strategies for Centralizing Email

New analyst research exposes need for centralized email marketing to improve customer service and sales

Event Date: Wednesday, September 26, 2007, 11:00 AM PT
Presenters:
Length: 60 minutes
Archive:

This interactive webinar debuts new research from JupiterResearch and StrongMail that provides valuable insight into how a centralized approach to email marketing can streamline costs, improve service and increase sales.

Research author David Daniels will discuss the survey findings and make recommendations for maximizing the benefits of centralizing marketing, customer service and triggered email. Industry thought leader Tricia Robinson-Pridemore will round out the discussion with valuable information on the key drivers for centralization and three high-profile case studies that illustrate the benefits.

Key things you will learn:

  • Current enterprise adoption, attitudes and investment in email marketing
  • Strategies for streamlining email operations and improving ROI
  • How to leverage all customer data to improve service and sales
  • Best practices and control mechanisms for improving email deliverability

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.