Archived Webinars: February 2011
Breaking Through to the Inbox: Campaigns that Compel Subscribers to Engage
Captivating Content, Creative and Offers that Increase Subscriber Engagement and Deliverability
| Event Date: | Thursday, February 17, 2011, 11:00 AM PT |
| Presenters: | Kara Trivunovic, Senior Director of Strategic Services StrongMail Amanda Hinkle, Online Marketing Strategist StrongMail |
| Length: | 60 minutes |
| Archive: |
As ISPs begin to use subscriber engagement to determine inbox placement, email marketers are building strategies to captivate subscribers and drive them to open, save and share email. This webinar will explore compelling campaigns used by leading brands to increase engagement and deliverability.
In this webinar, email marketing experts Kara Trivunovic and Amanda Hinkle analyze 13 different campaigns that successfully increased email subscriber engagement, including programs from The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines.
Key things you will learn:
- How to develop unique and valuable content and offers
- New creative designs that interest and motivate
- Ways to incent subscribers to provide preferences
- How to define and measure subscriber engagement
See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.
For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.
