StrongMail Email Marketing and Social Media Webinar Series

Leveraging Video in Email

Best practices and new technologies for leveraging video in email marketing

According to Forrester Research principal analyst David Daniels, adding video to an email marketing campaign can increase click-through rates by as much as 2X to 3X. However, concerns about spam filters, email rendering and technical requirements keep most marketers from embedding video that can be seen in an email client.

In this on-demand webinar, you will learn new strategies and methods for leveraging video in email, as well as the trends driving the increased focus on this powerful combination. Hear email and online marketing thought leaders from Goodmail, Liveclicker and StrongMail as they describe how leading brands will deploy next-generation email and get inspired to build innovative campaigns that communication with customers in a whole new way.

Key things you will learn:

• Trends driving the convergence of video and email
• New technologies and ISP changes that are enabling embedded video in email
• How to leverage video to create a superior customer experience
• Best practices for creative development and tracking
• Case studies of successful video in email marketing campaigns

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.