StrongMail Email Marketing and Social Media Webinar Series

The On-Premise Advantage for Marketing and Transactional Email

New case studies and perspectives on insourcing business-critical commercial email

The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for a more effective and economical way to improve their email marketing programs and results. While evaluating the best approach for their business, marketers are finding that traditional arguments for insourcing and outsourcing marketing have changed due to expanded requirements and a new breed of solutions that have been developed to address them.

Hear email marketing experts from major brands and discuss how they have taken advantage of an on-premise approach to achieve the four key benefits of insourcing: cost, control, relevancy and data security. Plus, learn marketing and transactional email program strategies and deliverability tips in an extensive Q&A period.

Key things you will learn:

• Real-world case studies from major brands
• How real-time data integration can improve relevancy and results
• Factors that affect email deliverability and data security
• Tips for lowering costs and increasing ROI
• New deployment and service offerings for maintaining transactional email in-house

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.