StrongMail Email Marketing and Social Media Webinar Series

The ROI of Email Deliverability and Centralization

An In-depth Forrester Consulting TEI™ Case Study with The Parent Company

Featuring the findings from the newly released Forrester Consulting study "The Total Economic Impact™ of the StrongMail Platform, this webinar explores how leading online retailer The Parent Company is achieving a 253% ROI by centralizing email across ten retail and content brands, including eToys, BabyUniverse and ePregnancy.

Hear The Parent Company SVP and CIO Chris Cummings discuss goals and objectives for his email programs while Forrester Research email analyst Julie Katz analyzes the findings alongside additional research on email trends. This is a unique opportunity to learn how one company addressed email deliverability, reduced costs and increased revenue.

Key things you will learn:

• Strategic goals and objectives for The Parent Company's email programs
• Detailed information on how the 253% ROI is being achieved
• The financial impact of improved email deliverability
• Cost benefits of replacing custom solution and ESP relationships with StrongMail
• Process improvements from centralizing on a high-performance solution

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.