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StrongMail Email Marketing and Social Media Webinar Series

Archived Webinars: November 2010

Best in Class Email Marketing with SAP CRM

Easily Access Customer Data for Increased Relevance and Response Rates

Event Date: Wednesday, November 10, 2010, 10:00 AM PT
Presenters:
Length: 57 minutes
Archive:

Companies invest in systems that gather tremendous amounts of transactional data on their customers. From CRM to e-commerce, these tools provide insight that allow marketers to communicate in a more relevant and meaningful way. Too often, however, this valuable transactional data is walled away and unavailable to marketing. SAP and StrongMail have built an integration between StrongMail's best in class email marketing solution and SAP's CRM application to help SAP clients access this data.

View this webinar to learn how direct access to customer data stored in SAP CRM can transform the way email communications are created and dramatically increase open, click and conversion rates. StrongMail email experts will walk through several "before and after" examples of how integrating CRM data into email communications can change the way email marketing is perceived by your customers and drive increased engagement and revenue.

Key things you will learn:

  • How to access customer transactional data for meaningful email marketing communications
  • Integrate CRM data to change the way your email marketing is perceived by customers
  • Best in class email marketing tactics that increase open, click and conversion rates
  • Details on how the SAP and StrongMail integration increases engagement and revenue

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.

 

Lasso Data Systems

"With StrongMail, we have complete control of our on-premise solution, allowing us to achieve full integration with Lasso software and provide our clients with the information and tools they need to be successful. Deployment was relatively easy, and the StrongMail support team has been very responsive."

Rick Talbot,
Vice President of Client Services
Lasso Data Systems

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