StrongMail Email Marketing and Social Media Webinar Series

2011 Social Marketing Business Forecast

Research reveals that enterprises will focus on integration, staffing, advertising and measurement in 2011

As the field of social media marketing continues to grow and evolve, social media strategists are trying to determine where to invest their growing budgets for maximum impact. Join industry analyst Jeremiah Owyang of Altimeter for an in-depth look at research data compiled from their latest research report - The Career Path of a Social Strategist. Owyang will explore the key goals and priorities of social media marketers in 2010, and how those priorities are shifting in 2011.

Learn where large enterprises are focusing their social media marketing budgets in 2011, as well as spending priorities based on the maturity of their social programs. Owyang will explore how beginners are focused on training and internal education, whereas advanced social media marketers are shifting their budgets to customization and social media boutiques.

Key things you will learn:

• How the role of a social media strategist is evolving in 2011
• New programs and initiatives to speed adoption and build customer loyalty
• Social media marketing budget allocations in the current and new year
• Key shifts in areas of focus and priorities for 2011
• What leading brand marketers can accomplish with boutique social media marketing agencies

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.