StrongMail Email Marketing and Social Media Webinar Series

Transactional Email: Industry Research and Practical Tips

How to transform your service-based communications into a powerful marketing channel

Transactional email represents an unprecedented opportunity to maximize customer retention, reinforce branding and drive incremental sales. As one of your most important communication channels, you can't afford to rely on static, plain-text emails to initiate and sustain your customer relationships.

The key to leveraging your event triggered email successfully comes down to being able to insert relevant content into a well-designed triggered email marketing campaign that engages the customer. This is supported by extensive consumer research from MarketingSherpa, which suggests that execution significantly impacts whether you receive a positive or negative response.

This interactive webinar will provide you with practical tips and best practices for implementing a successful email marketing program around transactional email and insightful research conducted by MarketingSherpa.

Key things you will learn:

• Prerequisites for implementing an effective program
• Real-world benefits of adding marketing and branding to event-triggered email campaign
• Consumer email use and popularity of transactional campaigns
• CAN-SPAM requirements and best practices for implementation
• Consumer reactions to varying ratios of marketing and triggered content

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.