StrongMail Email Marketing and Social Media Webinar Series

New Trends in Transactional Email

Moving beyond the norm to maximize results in a Web 2.0 world

A lot of attention has been paid to transactional email’s ability to drive incremental sales while maximizing customer retention. However, most of the discussions have centered on more traditional applications of adding cross- and up-sell messages to purchase confirmations. This narrow focus excludes a more holistic approach of how a company can strategically leverage all service-based messages.

This webinar will examine new trends in transactional email that are being driven by innovative Web 2.0 companies like Wetpaint, who rely heavily on event-triggered messages to confirm user-generated actions. A consumer-friendly wiki platform provider, Wetpaint will provide valuable real-world insight into its process for leveraging customer data to deliver relevant, triggered messages across a wide variety of transactional messages.

Also featuring expert advice from StrongMail that outlines the prerequisites, best practices and benefits, this webinar will provide practical strategies for moving beyond the norm to maximize the full potential of transactional email.

Key things you will learn:

• How to customize email marketing strategies for multiple forms of transactional email
• Data strategies for creating more relevant and effective triggered messages
• Real-world case studies and tips for optimizing transactional campaigns
• How to improve the customer experience while building your brand
• Technical and legal considerations for leveraging triggered campaigns

See a complete list of on-demand email marketing and social media webinars and events hosted by StrongMail.

For additional information on StrongMail's email marketing and social media solutions call (800) 971-0380 or contact StrongMail online.