Archived Webinars: August 2007
New Trends in Transactional Email
Moving beyond the norm to maximize results in a Web 2.0 world
| Event Date: | August 22, 2007, 11:00 am PT / 2:00pm ET |
| Presenters: | Ivan Chalif, StrongMail Systems Kevin Flaherty, Wetpaint, Inc. |
| Length: | 53 minutes |
| Files: |
A lot of attention has been paid to transactional email’s ability to drive incremental sales while maximizing customer retention. However, most of the discussions have centered on more traditional applications of adding cross- and up-sell messages to purchase confirmations. This narrow focus excludes a more holistic approach of how a company can strategically leverage all service-based messages.
This webinar will examine new trends in transactional email that are being driven by innovative Web 2.0 companies like Wetpaint, who rely heavily on event-triggered messages to confirm user-generated actions. A consumer-friendly wiki platform provider, Wetpaint will provide valuable real-world insight into its process for leveraging customer data to deliver relevant messages across a wide variety of transactional messages.
Also featuring expert advice from StrongMail that outlines the prerequisites, best practices and benefits, this webinar will provide practical strategies for moving beyond the norm to maximize the full potential of transactional email.
Key things you will learn:
- How to customize marketing strategies for multiple forms of transactional email
- Data strategies for creating more relevant and effective service messages
- Real-world case studies and tips for optimizing transactional email
- How to improve the customer experience while building your brand
- Technical and legal considerations for leveraging transactional email
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.
