Whitepapers
Educate Yourself for Greater Understanding and Success
StrongMail is committed to educating the industry about critical issues that are transforming the world of email delivery, and ultimately digital messaging. Immerse yourself in one of our business papers for greater understanding of the issues, or dig deeper into our technology to understand how our platform addresses those challenges.
Industry Studies and Reports
Email Breakthrough Report Q109
This report provides in-depth analysis of five top-rated email marketing campaigns that have been selected by a panel of industry experts as best-in-class for their vertical. Learn how you can breakthrough with best practices and top trends that can take your email programs to the next level.
MarketingSherpa Research Study Excerpt:
Consumer Attitudes Toward Transactional Email 2007
Access MarketingSherpa research on consumer behavior and learn strategies for successful design and execution in this free 26-page research excerpt.
Research Papers
The Transactional Messaging Imperative
An Oct. 2008 JupiterResearch study on transactional email finds that the average retailer can generate $2.9 million in additional revenue by adding cross and up-sell promotions to transactional email. Download the report and learn additional trends and recommendations for maximizing revenue, branding and customer retention.
Total Economic Impact™ of the StrongMail Platform
An independent ROI analysis from Forrester Consulting assesses the financial benefits that the company behind eToys, BabyUniverse and other popular online brands is receiving by centralizing its email on StrongMail. Download the 17-page study and learn how The Parent Company has reduced costs and improved deliverability.
2008 US and UK Studies on Email Marketing Practices and Privacy
2008 research from privacy research firm The Ponemon Institute and StrongMail Systems reveals risks to customer data introduced by marketing practices and perceptions. Download the comprehensive US and UK research studies today and learn how you can better safeguard sensitive customer data. US Whitepaper Order Form | UK Whitepaper Order Form
The Maturation of E-mail: Controlling Messaging Chaos through Centralization
This research study from StrongMail and JupiterResearch examines the current state of messaging deployments and provides guidance for how enterprises can best organize their e-mail marketing, customer service, and transactional email initiatives to protect their brands.
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Business Whitepapers
Four Steps to Relevancy in Email Marketing: The AAIR Methodology
According to JupiterResearch, relevant emails drive 18 times more revenue than broadcast mailings. Download this new whitepaper and learn four actionable steps for integrating relevant content into your email campaigns.
Mastering Your Email Reputation: Seven Strategies for Improving Deliverability
Improving and protecting your email reputation are two of the most significant things you can do to improve email delivery, and this white paper will provide you with information and best practices for safeguarding this invaluable asset.
20 Quick Tips for Improving Your Email Programs
Email marketing is an extremely dynamic discipline that changes constantly with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate changes to maximize the ROI of your email programs.
The On-Premise Advantage for Marketing and Transactional Email
Traditional arguments for insourcing or outsourcing marketing and transactional email have changed dramatically with the introduction of new on-premise solutions and requirements from email marketers for improved control, costs and data security. This whitepaper examines the issues to help you make the right decision for your business.
The Essential Guide for Centralizing Customer Email
Centralized email gives marketers the control they need to maximize programs and profits, but many have yet to implement a strategy due to perceived barriers around how to begin. This paper provides a roadmap for how to get started.
Put the Action in Transactional Email
Transforming your service-based messages into revenue opportunities is easier and less expensive than you think…with the right strategy and infrastructure solution. Learn best practices and how to get started.
Email Authentication: The Time is Now
Yahoo!, MSN, AOL and other major ISPs are checking for email authentication and filtering email accordingly. This must-read includes detailed "do's and don'ts", a current ISP enforcement chart and implementation strategies designed to protect your brand and reputation.
Fixing the Broken Killer App: Key Tactics for Solving
the Email Deliverability Crisis
Email delivery protocols are continually changing, which poses problems for mailers relying on inflexible email systems, whether custom built or offered via an ESP. Is your email deliverability being affected by out-dated technology? Will you be ready?
Getting Smart About Bounce Management
Most ISPs freely disseminate bounce information for improving email deliverability, but many senders aren’t capturing or using it correctly. Are you?
Technical Whitepapers
StrongMail Email Integration Server
StrongMail Email Integration Server features patent-pending StrongMail EAS software, designed to simplify email deployment and streamline email operations. Explore the integration and personalization capabilities offered through this powerful technology.
For additional information about StrongMail products, call (800) 971-0380 or allow us to contact you by completing our web form.